Netflix plans to boost its search capabilities with the help of artificial intelligence, intending to upgrade the way
users discover new content
CEO Greg Peters addressed these advancements during the firm’s initial-quarter profit discussion, highlighting the introduction of “search functionality enhanced with generative technology.” This move is integral to Netflix’s overarching plan to improve its content discovery and suggestion mechanisms, crucial elements for drawing bigger crowds to their platform.
Revamping the User Experience
When asked by an analyst about this issue, Peters emphasized that even though major hit shows grab considerable focus, they make up just 1% of overall viewership. This highlights the critical need to enhance how people find content. As reported previously by Bloomberg, Netflix is currently piloting advanced AI-driven search features among certain subscribers in Australia and New Zealand.
The leading streaming service is likewise
revamping its TV app’s home page
This substantial update, which has not undergone considerable modifications for over ten years, introduces a redesigned layout focusing on improving how program titles and descriptions are displayed. These enhancements are scheduled to be rolled out more widely later this year.
Netflix saw a 12.5% rise in first-quarter revenue, amounting to $10.54 billion, compared to the prior year. This advancement underscores the firm’s continuous endeavors to broaden its content library and enhance viewer interaction via tech improvements.
Featured image credit: Heute
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